This morning 10.00 am - 1.00 pm Tommaso Alderighi Executive Director of the Florence Fantastic Festival introduced more than 80 American students to the secrets of promoting and managing the fist Fantastic Festival in the history of Florence.
A huge investment to promote the city in a new and young way.
About 80 students from New York University , Washington UNiversity and Kent State University had the opportunity to make questions and to understand the many implications of such big events.
3 hours of interesting discussions of marketing, international business, the entertainment sector in the USA and Italy and sustainability.
Fair - The Florentine Association of International Relations
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